zishta

Zishta is about building a family of believers who will be the future "Guardians of Traditional Wisdom". We travel to nook and corner of our country, spend time with the artisans and the local people, understand the traditional value & authenticity and document to make sure such wealth of knowledge is available for everyone.

• We do not work with manufacturing units or middlemen. We directly work only with the artisans who make the products by hand in a traditional way. And we have been able to trace their work to at least 7-8 generations.
• Our Journey starts with documenting traditional knowledge from different communities, spend a lot of time on research to understand the traditions in depth, its value and relevance for our times.
• The next phase involves extensive travel in search of the original artisans who have been involved in making these products for generations. This is most extensive phase of our work so as to maintain the authenticity and stay true to our brand promise.
• We test these products at our homes to understand usage and make sure it passes our home test. Only those that pass our home test gets tested for their purity and launched under the Zishta brand.